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Employer Sponsored Family Benefits? ACTIVATE

What We Do

Our mission

Arrow Birth empowers families in every step of the parenthood path through innovative education, professional support and investing in improving families’ lives worldwide. 

Our Team

Tara Campbell Lussier

Tara is the Chief Executive Officer and co-founder of Arrow, an Arrow Expert Consultant and a toLabor Certified Professional Doula. Before Arrow, she ran a vibrant solo practice in the DC area for nearly twelve years that saw hundreds of births. Tara was also a birth assistant while studying midwifery before being called to do Arrow. Tara holds a B.S. from East Carolina University and a Certificate in Integrative Nutrition from Columbia University, although nothing prepared her more for Arrow than the families and births she supported and birthing her own four babies, including IVF twins and two VBACs. When she’s not doing all things Arrow you can find her carting her kids around town, running, or planning a trip. Tara views her entrepreneurialism as an opportunity for positive impact that's much needed in our world.

Tara Campbell Lussier
CEO & Co-Founder

Mari Stutzman Smith

Mari is the Chief Product Officer and co-founder of Arrow, an Arrow Expert Consultant and a toLabor Certified Professional Doula. Mari ran a busy solo practice in DC for ten + years and has supported over 300 families throughout their labor, birth, and postpartum experiences. Mari holds a B.S. in Marketing from George Mason University's School of Business which has helped her in starting Arrow Birth. Mari has always known that her love of helping others combined with her birth skills would shape her career. When she's not running Arrow, you can find her dancing to hip-hop in her kitchen, hiking somewhere outdoors and most certainly hanging with the loves of her life, her three wild kiddos + supportive hubby. Mari believes deeply in the mission of Arrow, to support families during their parenthood journey while simultaneously making a positive impact on maternal health worldwide.

Mari Stutzman Smith
CPO & Co-Founder

Karen Stultz

Director of Operations

Jacob Pinkney

Director of Marketing

Bridget Benji

Director of Finance

Kaitlin Stoutenburgh

Director of Social Media

India Olchefske

Outreach Strategist

Caroline Wiedl

Director of Content

Sarah Burzio

Content Creator

Our vision is that every family member feels safe, empowered and supported wherever they are on their parenthood path.

Certified Women-Owned

Created by women, for women - and their families. Women Owned Small Business through WBENC + the SBA.

Social Responsibility

Investing in improving the lives of families worldwide through our Improve Birth Campaign™.

Positivity - Always

"You are braver than you believe, stronger than you seem, and smarter than you think." - A.A. Milne, author + poet

All Families can thrive

Decisions families make are shaped by information available to them. We offer high-quality education and support right when - and where - families need it.

Parenthood is not

one-size-fits-all

The experience of becoming a parent is as unique as each person. We feel that all approaches, options, outcomes and experiences should be unequivocally supported. 

Birth can become safer

By investing in organizations that make parenthood safer for mothers, babies and families, we're collectively impacting the lives of others in a positive way, both here and globally.

Want to work with us to improve families' lives?

If you have extensive experience working with families during the transition to parenthood or want to explore a career with a fast-growing educational and family benefits company, let’s talk!

A one-stop shop for information on literally all the topics expectant parents are worried about. Tara and Mari have created a resource that is not only extremely helpful but also incredibly innovative. Wish it had been around when I had my boys!
Lori Mihalich-Levin, JD
Lori Mihalich-Levin, JDAttorney + Mother + Author of Back to Work After Baby
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