What We Do
Our mission
Arrow Birth empowers families in every step of the parenthood path through innovative education, professional support and investing in improving families’ lives worldwide.
Our Team
Tara Campbell Lussier
Tara is the Chief Executive Officer and co-founder of Arrow, an Arrow Expert Consultant and a toLabor Certified Professional Doula. Before Arrow, she ran a vibrant solo practice in the DC area for nearly twelve years that saw hundreds of births. Tara was also a birth assistant while studying midwifery before being called to do Arrow. Tara holds a B.S. from East Carolina University and a Certificate in Integrative Nutrition from Columbia University, although nothing prepared her more for Arrow than the families and births she supported and birthing her own four babies, including IVF twins and two VBACs. When she’s not doing all things Arrow you can find her carting her kids around town, running, or planning a trip. Tara views her entrepreneurialism as an opportunity for positive impact that's much needed in our world.
CEO & Co-Founder
Mari Stutzman Smith
Mari is the Chief Product Officer and co-founder of Arrow, an Arrow Expert Consultant and a toLabor Certified Professional Doula. Mari ran a busy solo practice in DC for ten + years and has supported over 300 families throughout their labor, birth, and postpartum experiences. Mari holds a B.S. in Marketing from George Mason University's School of Business which has helped her in starting Arrow Birth. Mari has always known that her love of helping others combined with her birth skills would shape her career. When she's not running Arrow, you can find her dancing to hip-hop in her kitchen, hiking somewhere outdoors and most certainly hanging with the loves of her life, her three wild kiddos + supportive hubby. Mari believes deeply in the mission of Arrow, to support families during their parenthood journey while simultaneously making a positive impact on maternal health worldwide.
CPO & Co-Founder
Karen Stultz
Director of Operations
Jacob Pinkney
Director of Marketing
Bridget Benji
Director of Finance
Kaitlin Stoutenburgh
Director of Social Media
India Olchefske
Outreach Strategist
Caroline Wiedl
Director of Content
Sarah Burzio
Content Creator
Our vision is that every family member feels safe, empowered and supported wherever they are on their parenthood path.

Certified Women-Owned
Created by women, for women - and their families. Women Owned Small Business through WBENC + the SBA.

Social Responsibility
Investing in improving the lives of families worldwide through our Improve Birth Campaign™.

Positivity - Always

All Families can thrive

Parenthood is not
one-size-fits-all
The experience of becoming a parent is as unique as each person. We feel that all approaches, options, outcomes and experiences should be unequivocally supported.

Birth can become safer
By investing in organizations that make parenthood safer for mothers, babies and families, we're collectively impacting the lives of others in a positive way, both here and globally.
Want to work with us to improve families' lives?
If you have extensive experience working with families during the transition to parenthood or want to explore a career with a fast-growing educational and family benefits company, let’s talk!
