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What We Do

Our mission

To reinvent the working parent experience through best-in-class family benefits that support every family, career, and self-care need.

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Our Team

Tara Campbell Lussier

Mother of four, co-founder and CEO of Arrow. A forward-thinking leader (and learner) that thrives wearing the 40 hats an entrepreneur must wear daily. Skillful in growth, speaking, BD, omnichannel digital assets, B2C + B2B models, strategic partnerships, pitches + negotiations, talent + culture, and entrepreneurial grit. Passionate about building (and partnering with) scalable social ventures that lead with inclusivity for women, families, and BIPOC individuals. Founding Partner of The Fam Tech Collective, a collection of leading #famtech brands that deliver employers a one-stop-shop to best-in-class family benefits. B.S. in Exercise Science from East Carolina University, 2004. Washington Business Journal “Startup to Watch 2021”. Former DC-based doula + parenting consultant to high-profile and celebrity clients, 300+ births. Runner, yogi, skier, and traveler. Grateful.

Tara Campbell Lussier
CEO & Co-Founder

Mari Stutzman Smith

Mari is the Chief Product Officer and Co-founder of Arrow. For over a decade, Mari ran a busy doula practice in the metro DC area where she supported over 300 families as a certified doula. Linking her career of helping families, a passion for applied technology and a family heritage of entrepreneurialism, Mari leads the design for Arrow's products and services. Mari holds a B.S. in Marketing from George Mason University's School of Business. When she's not running Arrow, you can find her dancing to hip-hop in her kitchen, hiking somewhere outdoors and most certainly hanging with the loves of her life, her three wild kiddos + supportive hubby. Mari believes deeply in the mission of Arrow, to support families during their parenthood journey while simultaneously making a positive impact on maternal health worldwide.

Mari Stutzman Smith
CPO & Co-Founder

Karen Stultz

Karen is the Director of Operations at Arrow. She brings to Arrow an expertise and passion for helping early-stage startups launch and scale. She has over twenty years of experience managing the day-to-day operations for start-ups and small companies. She has deep expertise in strategic planning, financial and operations management, startup formation and organizational leadership. Karen holds an MBA from the Darden School at the University of Virginia and a BA from the University of Notre Dame. When she is not strategizing with Arrow's founders, she is spending time with her three teenage boys + hubby, and outdoors running with friends.

Karen Stultz
Director of Operations

Carrie Trimble

Carrie is the Vice President of Partnerships at Arrow.  She holds a B.A. in Business from New York University. After 20+ years in the music industry and two beautiful babies she has taken her talents and passion to Arrow to help support working families.  When not working, Carrie is running around with, and after, her two daughters under the age of five while living in Chicago with her husband and two dogs.

Carrie Trimble
Vice President of Partnerships

Jacob Pinkney

Director of Marketing

Bridget Benji

Director of Finance

Kaitlin Stoutenburgh

Director of Social Media

India Olchefske

Outreach Strategist

Sarah Burzio

Content Creator

Our Vision is that Arrow's family benefits have defined a new era of putting families first to truly unlock human and organizational potential.

Certified Women-Owned

Created by women, for women - and their families. Women Owned Small Business through WBENC + the SBA.

Social Responsibility

Investing in improving the lives of families worldwide through our Improve Birth Campaign™

Positivity - Always

"You are braver than you believe, stronger than you seem, and smarter than you think." - A.A. Milne, author + poet

All Families can thrive

Decisions families make are shaped by information available to them. We offer high-quality education and support right when - and where - families need it.

Parenthood is not

one-Size-Fits-All

The experience of parenthood is as unique as each person. Everyone is welcome at Arrow.

Maternity Care can
become safer

By investing in organizations that make parenthood safer for mothers, babies and families, we're collectively impacting the lives of others in a positive way, both here and globally.

We're looking for parenting professionals to join our team

If you have extensive experience working with parents or soon-to-be-parents, or want to explore a career with a fast-growing educational and family benefits company, let’s talk!

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A one-stop shop for information on literally all the topics expectant parents are worried about. Tara and Mari have created a resource that is not only extremely helpful but also incredibly innovative. Wish it had been around when I had my boys!

Lori Mihalich-Levin, JD

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