What We Do

Our mission

Arrow empowers families in every step of the parenthood path through professional support, innovative education and investing in improving families’ lives worldwide. 

Our Team

Tara Campbell Lussier
CEO & Co-Founder
Mari Stutzman Smith
CPO & Co-Founder
Karen Stultz
Director of Operations
Carrie Trimble
Vice President of Partnerships

Jacob Pinkney

Director of Marketing

Bridget Benji

Director of Finance

Kaitlin Stoutenburgh

Director of Social Media

India Olchefske

Outreach Strategist

Sarah Burzio

Content Creator

Our vision is that every family member feels safe, empowered and supported wherever they are on their parenthood path.
We're looking for parenting professionals to join our team

If you have extensive experience working with parents or soon-to-be-parents, or want to explore a career with a fast-growing educational and family benefits company, let’s talk!


A one-stop shop for information on literally all the topics expectant parents are worried about. Tara and Mari have created a resource that is not only extremely helpful but also incredibly innovative. Wish it had been around when I had my boys!

Lori Mihalich-Levin, JD