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Who We Are

Whole-person support for working parents

Arrow built the platform we wished existed when we became parents ourselves. By combining technology, highly-tailored support and evidence-based education, we empower parents to positively adapt to any modern parenting demand. From contemplating parenthood through chasing toddlers, Arrow has families covered.

Families Were Suffering

From a culture that places little value on family support, to soaring postpartum depression rates, to the lack of accessible professional knowledge – parents were lost. Overwhelm was the norm. Balancing career and home life was stressful, if not nearly impossible. 

Through witnessing these struggles we saw an opportunity for innovation. After all, with so many sectors being reborn with tech-forward approaches solving real world problems, why not bring that advancement to supporting families?

A Better Way Exists

The question that has driven us since our inception is, “How can we improve the lives of today’s families- no matter where they are on the parenthood path?”

Our answer was clear and our approach is simple – an easy-to-navigate tech platform housing the “village” support system parents so desperately need.

Our comprehensive platform combines personalized professional guidance, a specialized support network, evidence-based education and valuable community engagement - all in one place. We're a full service parent-support solution for modern parents and forward-thinking employers.

For Employers

Partnering with Arrow keeps parents in your organization working by retaining your best employees and improving their career/life balance while recruiting top talent with sought-after benefits.

For Families

Arrow understands the life of busy, working parents. We built our platform to relieve stress, make work/life balance a reality and bring happiness to every day parenting.

Comprehensive Support for Parents

Arrow Guide

1:1 personalized professional

on-demand support

Educational Content

Parenting courses taught by leading experts –

OBs, Midwives, Psych + more

Arrow Live

Interactive working parent 

specific programming

Mobile-Friendly, Web-Based Platform

User friendly experience for optimal engagement

1:1 Virtual Specialist Sessions

25 or 50 min – DNP, PA-Cs, LCSWs, Midwives,

Nurses, Doulas, Lactation, Career + more

Community Input

Topic-oriented forums for community

feedback and advice

1 year access

Critical time along the

parenthood path

Amanda Rheinhart

Without the support I received from Arrow, I'm not sure what I would have done after my daughter was born. They mean it when they say they'll be your village. I received so many helpful and practical suggestions on ways to improve my daughter's feeding and sleep struggles. Highly recommend!

Amanda Rheinhart, Arrow Member